No Artificial Ingredients.
Dedicated to people tired of hot air and hype.

As the 80’s drew to a close, we launched the Azura ST with a strong hint to our direction for the 90’s. This tech-laden model from 1988 was a performance trainer dedicated to people tired of hype and hot air.


Released in 1988, Saucony’s Azura was originally pitched as a nimble road racer with advanced technical innovation at its core.


As the cheeky press advertising claimed at the time, the Azura was also ‘dedicated to people tired of hype and hot air’, a clear dig at crosstown rivals that used marketing to sell their products instead of research and development.

Thirty years later, it's back!